Leaping Bunny approval

After having obtained our B Corp certification in 2020, and as an ongoing commitment to people and planet, we are proud to announce that all of our cosmetic and personal care products are now Leaping Bunny approved by Cruelty Free International. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

Both accolades are equally important moments in the company’s history as the brand continues its journey to excellence in wellbeing.  

And we are delighted to be part of a growing group of brands who are supporting the fight against animal testing, within the wellness and cosmetics industry.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit


Who is Cruelty Free International?

Cruelty Free International is the leading organisation working to create a world where nobody wants or believes we need to experiment on animals.

The organisation educates, challenge and inspires others across the globe to respect and protect animals, investigate and expose the reality of life for animals in laboratories, and challenge decision-makers to make a positive difference for animals.

Therefore the Leaping Bunny logo and approval is considered the globally recognisable gold standard for cosmetics, personal care products and household products. 

Why is cruelty free so important to Aromatherapy Associates?

“At Aromatherapy Associates we’ve always had a commitment to care and working to the highest ethical and professional standards.

Whilst we have always been against animal testing, to be officially approved by Cruelty Free International under the Leaping Bunny Programme is another step forward for us as part of our commitment to sustainability, ethics and using our business as a force for good.”

Anna Teal, Aromatherapy Associates CEO 

“We’re delighted that Aromatherapy Associates has joined the growing Leaping Bunny family. It is essential that companies show their commitment to ending animal testing in the beauty and personal care industry.”

Michelle Thew, Cruelty Free International CEO

How did Aromatherapy Associates become Leaping Bunny approved? 

It took a year for Aromatherapy Associates to become Cruelty Free International Leaping Bunny approved. We had to submit over 200 documents for approval and it is the only internationally recognisable approval that requires:

(i) A supplier monitoring system to be implemented by the brand.

(ii) Checks for animal testing down to and including ingredient manufacturer level of the supply chain.

(iii) Adherence to a fixed cut-off date.

(iv) Regular independent supply chain audits to ensure compliance.  

To learn more about the Leaping Bunny criteria, please visit:

Leaping Bunny FAQs | Cruelty Free International. 


What are our future commitments?


The Leaping Bunny approval requires us to continuously monitor our entire supply chain. We will have to collate documents to be checked for every new ingredient we may choose to use in the future. The Leaping Bunny Programme has the rigour that requires us to keep checking for animal testing throughout our supply network, down to manufacturer level.