Project Description

Brand Philosophy

Artisans in the field of Aromatherapy; Aromatherapy Associates vision has remained unchanged for a generation. A simple pursuit – sharing the true power of essential oils and the incredible effects they have at a therapeutic level.

The body

Essential oils are made up of very small molecules, which means they can easily bring their unique healing properties to every cell of the body. They are traditionally used to help ease muscular aches and pains, improve circulation and ease sinus congestion. They also have a positive effect on the skin, penetrating into the deeper layers to encourage the process of cellular renewal, enhance blood circulation and help problems such as acne, eczema and ageing skin.

The mind

Linked to the areas of the brain governing instinct, memory and emotion, our sense of smell is the most primitive of our senses. Through the pathways between smell and the deep centres of the brain, essential oils can have a dynamic effect on our emotional state. They can help transform our moods and move us from one state of mind to another.

All our bath, body and skincare products are free from

  • Mineral or sulphonated oils which can block the performance of the essential oils
  • GM ingredients
  • Sodium Lauryl Sulphate (SLS)
  • Petrolatum
  • Propylene Glycol
  • Parabens
  • Ingredients that have been tested on animals
  • Animal derivatives, except for silk and beeswax, which are animal by-products
  • Synthetic colours or fragrance

Animal testing

Since its inception 30 years ago, Aromatherapy Associates has never tested any of its ingredients or finished products on animals.  These self-imposed restrictions predate the terms of the E.U. ban on all cosmetic products sold in Europe being tested on animals introduced March 2009.