ReFa began with the goal of making skin gorgeous from the inside. What started with a single beauty roller, combining various technologies so that customers can use ReFa products with peace of mind, has grown into a new way for people to experience cutting-edge design and modern luxury. We believe people look their best when glowing with happiness—and that’s what our beauty regimen is all about.

In 2017, ReFa landed in the US market, redefining beauty rituals. Since then, the brand has grown to be a go-to for celebrity make-up artists, influencers, and people who love quality beauty tools and wellness-inspired skincare. At the intersection of wellness and technology, lies ReFa, offering an opulent approach to self-care, beauty, grooming, and well-being. ReFa’s line of skincare and beauty devices are authentic and imbued with craftsmanship for the ultimate modern beauty routine.

Since its inception, ReFa has reawakened a sense of joy in daily beauty rituals. We call this Vital Beauty, a notion that seeks to refine beauty as we know it. It’s no small task, but at ReFa, we have always dreamed big. And our bespoke skincare rituals are turning this dream into reality.